If you’re attempting to do SEO on a tight budget, what do you do when well-known SEO tools like Clearscope and Ahrefs may set you back hundreds of dollars each month? Fortunately, there are a variety of free SEO tools available to help you rank highly on Google without spending a fortune.But first. Let us understand the term SEO.
What is SEO?
SEO is a technique that helps websites rank higher in search engine results. It is a marketing strategy that requires time and effort to be successful.
It is the process of improving the visibility of a website on organic (non-paid) search engine result pages (SERPs). SEO may involve both off-page and on-page techniques, which are often combined into an overall strategy. You can learn seo by opting for a digital marketing course
SEO can target different types of searches, including image search, local search, video search, academic research, and news searches.
Importance of Keyword Research & Tools
Keyword research is a fundamental part of any SEO strategy. It’s a process that helps you understand what people are searching for, which in turn will help you attract the right kind of traffic to your website. Learn SEO to understand more about keyword research.
Keyword research can be done manually or with the help of keyword tools. The latter is much more efficient, as it saves you from hours of manual work and provides a list of keywords that are relevant to your industry.
There are many tools that you can use to do keyword research. Some of the most popular ones are Google Adwords Keyword Tool, WordTracker and Ubersuggest.
Google Adwords Keyword Tool is a free tool from Google that you can use to find keywords and phrases for your website or blog posts. It’s a great tool for beginners because it offers suggestions for related keywords and phrases based on your input, which helps you get ideas for what to write about.
WordTracker is a paid service that provides keyword suggestions based on broad search terms or phrases. It also has the option to provide detailed information about the search volume of any given term or phrase, as well as its competition level (how hard it will be to rank in Google).
Ubersuggest is another free tool that provides keyword suggestions based on broad search terms or phrases, but it doesn’t have detailed information about the search volume of those terms or phrases like WordTracker does.
How to Use the Google Analytics Tool?
Google Analytics is a free, web-based service offered by Google that generates detailed statistics about a website’s traffic and traffic sources.
It is the most widely used website statistics service and offers many features including –
- Real-time reporting of page views, visitors, and page impressions
- Tracking of new versus returning visitors
- Reporting on which search engines are driving traffic to the site
- Reporting on which pages are most popular
Google Analytics offers a variety of reports to analyze the performance of your website. These reports include:
- Visitors Overview
- Content Overview
- Traffic Sources Overview
- Social Engagement
- Acquisition Channel Report
- Paid Search and Keyword Performance Report
- Behavior Flow Report
- Segmentation and Filtering Options
How to Check Whether Content is SEO-Friendly?
SEO-Friendly content is content that is written in a way to get better search engine rankings. There are many tools that can help you check whether your content is SEO-friendly or not.
Some of the tools allow you to see how your content will rank on Google, Bing, and Yahoo! for a specific keyword. Others let you know how readable and understandable your text is for search engines. These tools also show how many words are too many or too few for an article or page to rank well on Google’s SERP listings.
These days there are plenty of tools available online which can be used to check whether a given piece of content has all the necessary ingredients for being SEO-friendly or not.
