What Is Pinterest, And How Does It Work?

Pinterest marketing is a set of techniques for incorporating Pinterest into a bigger social media marketing strategy to attract new customers and raise brand awareness.

According to Pinterest Business claims, social media marketers use Pinterest for:

• Expansion of online presence and reaching new audiences.
• Increasing the number of visitors and followers to your website or store.
• Investing in conversions such as newsletter sign-ups, purchases, and ticket sales, should be encouraged.

To put it another way, using Pinterest for business can help your brand reach a large number of people while also generating revenue.

Pinterest has been ranked 14th largest social network in the world as of 2021, with 459 million members active per month.

7 tips in which you can use Pinterest to enhance your business –

Develop a Pinterest marketing plan

Start by sketching up a social media marketing plan for Pinterest, just like you would for any other social media channel. Don’t just jump in.

Creating a Pinterest marketing plan has the following steps:

• Setting Specific, Measurable, Attainable, Relevant, and Time-bound (SMART) objectives. Do you anticipate that, in addition to building a Pinterest following, the platform will drive visitors to your website, enhance sales for a certain product, or increase event sign-ups?
• Learn more about the Pinterest audience as a whole and the demographics that are most likely to use the platform.
• Find out who your brand’s Pinterest target audience is.
• Having a look at what your competitors are doing on this social networking site.
• Creating on-brand material for Pinterest and implementing it into your social media marketing and content calendar.

Pin stuff that is both entertaining and captivating

Pinterest being a visual medium, high-quality content is needed for effective business outcomes.

So, how to make a Pin interesting?

• Vertically oriented imagery. According to statistics, 82 percent of Pinterest users use their mobile devices to access the site. To avoid photographs that are uncomfortably cropped, aim for a 2:3 aspect ratio.

• Take into account the image and video quality. If you wish to avoid pixelation, use the Pinterest-recommended highest-quality image and video.

• Use a descriptive copy. Good descriptions can aid in SEO, provide context for photos, and encourage visitors to click on links.

• For an overlay of text, consider using a headline that complements your visual statement.
• For tasteful branding, incorporate your logo in your Pins if it makes sense for your business and fits your Pinterest marketing plan, so your brand doesn’t get lost in the Repine shuffle.
• Check whether your links are working, if you have broken links your brand will suffer.

To provide Pinners with the best user experience, make sure the link with your Pin doesn’t go to a 404 and load promptly.

• Finally, maintain consistency! Filling up a board at once is ineffective. Consistent, everyday pinning is more beneficial. Additionally, pinning regularly guarantees that your content reaches a larger audience.

Experiment with different Pin formats

Pinterest is a photo-sharing website, but it’s more than that.

Change it up! Pin a video encouraging Pinners to visit your ecommerce business, or create a carousel by pinning many photographs.

However, even though 80 percent of Pinners use Pinterest to discover new brands or products, consider going beyond shopping and openly advertising your business.

Pinners use the platform for inspiration as well, with 85 percent of users claiming to use it to start a new project. Posting how-to Pins or inspiration boards can be a great way to attract an audience.

Plan your boards carefully

Because 97 percent of Pinterest searches are unbranded, your company’s boards can help you connect with new Pinners who are interested in specific topics or acquiring new skills.

Oreo’s boards, for example, include Pins with holiday inspiration, such as its Spooky Sweet Halloween board and Holidays with Oreo board, as well as recipe ideas, such as its Oreo Cupcakes and Oreo Cookie Balls board.

The brand expertly uses informative, inspiring, and entertaining content boards with boards that are more promotional.

Make sure your pins are SEO-friendly

Because Pinterest is a search engine, make sure your company’s Pins are easy to find. Make sure to use keywords in the descriptions of your boards, Pins, and hashtags.

Rich Quality Pins, which are designed to pin new information from your company’s website while avoiding duplicate content, will also help with Pinterest SEO.

Experiment with various Pinterest advertising

Ads are another excellent strategy to promote your business on Pinterest. Advertisers can get an idea of the target audience based on keywords, interests, geography, age, and other metrics and categories on Pinterest.

Advertisers can get an understanding of target groups of Pinterest users using comprehensive audience targeting, such as:

• Those who have looked at your website.
• Individuals that have interacted with your Pins.
• A custom list, such as the subscribers to your newsletter.

Pinterest offers a variety of ad types, from video advertising to collections to sponsored Pins.

Keep an eye on the numbers

A data-driven Pinterest marketing plan is essential. To put it another way, tracking, measuring, and analyzing key Pinterest data and audience behavior allows social media managers to see which material works best and which content is less engaging and hence helping them out in their social media marketing plan.

Make your Pinterest profile more visible

Finally, let your other platforms’ regular followers know you’re also present and active on Pinterest. You can promote your Pinterest account by following these steps:

• Include a link to your Pinterest profile on your company’s website.
• Include a link in your email signature.
• Use your company’s other social media channels to promote your Pinterest business account.
• In a company newsletter, announce your new Pinterest profile.

Conclusion

We know that Pinterest is a fast-growing social media platform that can boost your business considerably. Just keep in mind to use Pinterest analytics, group boards, promoted and rich pins, social media marketing and search tools, and trending themes and keywords to be successful with Pinterest for business.