SEO is also known as Search Engine Optimization and is a major part of Digital Marketing Strategies. It is a practice that helps your content to rank higher on Google also called “SERPS” (Search engine result pages). The end goal is to rank higher so that people can find their answers in your content.
Now, many businesses have this question, “Why is SEO important for their businesses?”
Here are the reasons-
- – Increase traffic: SEO helps you to increase traffic to your website.
- – ROI: SEO is a free process you don’t have to spend a single penny on SEO. So it gives higher ROI (Rate on Investment)
- – Brand Awareness: It helps you in brand awareness.
- – Build Trust: Providing content for a long time will help you to build the trust of your audience.
- – The competition is doing it: All of your competitors are doing this.
Now, you know the Importance of SEO. You might be thinking, how can I do SEO to my blog so that it can rank higher. Google will not easily rank someone’s blog on top of SERP. There are so many factors that they consider in the content.
So, here are I am going to share the top 10 Essential On-page SEO factors:-
- 1) Title.
- 2) Headlines.
- 3) First 100 words in Content.
- 4) Internal Link.
- 5) External Links.
- 6) URL Structure.
- 7) Readability.
- 8) LSI (Latent Semantic Indexing)
- 9) Video Content
- 10) Social Share (Social Pug and Super Socializer Plugin)
1) Title.
Ranking on google number 1 is not an easy job, and it’s tougher to stay in the same position. For staying in the same position you have to make your title more appealing, different as well as simple, and complete the intent of what people want.
Here is a trick to write a perfect title:-
- – Add keywords close to the starting of the title.
- – Add modifiers (Buy, Guide, Offer, Cheap)
- – At the end add brand name always
2) Headlines.
A study says, 8 out of 10 read your headlines, and the other 2 click on your content to read more about it. So here is an amazing opportunity you have to write attracting headlines and send more of your audience to the website.
Your headlines must be different from the Title. Here is a trick to write a headline-
- – Short and Sweet (5-6 words).
- – Use Numbers.
- – Use Interesting Adjectives.
- – Use Negative Words.
- – It must match your content.
3) First 100 words in Content.
The first 100 words of your content must have your primary keyword. The second thing is you have to write a small summary so that google and the audience can understand what this blog is about.
Make your first 100 words more engaging and hold your audience naturally.
4) Internal Link.
Internal linking of the website helps to get traffic from one blog to another as well as it makes it easy for Google crawlers to index your website.
If google crawlers miss any pages and you have properly done deep internal linking your website, Google crawlers can also index the no index blog.
Things you can do for a better internal linking process:-
- – Make sure your anchor text is natural, it is super relevant to the linking content.
- – Link deep within your website.
- – Create 3-4 internal links per 1500 words.
5) External Links.
External Linking means when you link your website URL to another website. Always link your site with similar niche-related sites. Here are a few things you must have taken care of while linking with another website:-
- – Consider only a trustworthy domain (because this will impact your audience also).
- – Popularity of the linking website.
- – Content relevancy.
6) URL Structure.
Url structure helps you rank on broad keywords. Short URL always performs better, it is in under 3-5 words because Google gives more weightage to them. Always add a keyword on Url.
Do not use date structure (because at some point in time a dated URL makes your blog old). Url must have HTTPS (SSL Certificate) which sends a good sign to Google that the website is secure.
7) Readability.
Content Readability is important if you have to hold your audience on your website. The way you present your content on the website and if you manage to engage with your audience will decide the ranking factor on google.
Here is the content format which you can follow:-
- – Short and readable words.
- – Divide your content into short sentences 3-4 lines.
- – Write in an active voice.
- – Use subheadings.
- – Images every 75 – 100 words.
- – Quotes & lists.
- – Call to action (CTA)
8) LSI (Latent Semantic Indexing)
LSI is a good substitute for keywords, this will help you to do keyword stuffing.
You will find LSI at the end of the webpage after you search your primary keyword on google.
9) Video Content
Video content is at the top in between all other content forms. Always use videos on your website. This helps more engagement, Google owns youtube so it promotes your video first.
Video content grabs more attention from the audience.
10) Social Share (Social Pug and Super Socializer Plugin)
If you are writing a blog that is good enough so you have to set social share buttons on your website so that people can share your content directly to their social platforms. By adding a social share button you can get more traffic without doing anything.
So, that is it must follow all 10 Essential On-page SEO factors in your website and I will make sure your blog will start getting traffic.
