NOC facility providers are leveraging the digital marketing revolution

Amid Covid-19, NOC facility providers rapidly shifted to digital marketing and sales. With the digital revolution growing, companies are investing more in their digital strategies for 2021 and beyond. However, even though spending more or buying plenty of online advertisement space will increase their digital marketing budgets, they are not the only ones.

The ExterNetworks NOC Services budget for 2021 includes significant investments in digital marketing, while traditional advertising is not reduced.

Online research revealed similar strategies among other providers. The majority of the investment in marketing will be put toward digital marketing and advertising.

As a result of months of negative headlines about the industry, network operators must craft the right messages to regain the trust of prospective clients. Furthermore, as more people spend more time at home and online, operators’ ways of reaching those audiences have changed and are evolving.

It took ExterNetworks NOC Services Digital Marketing Management a little less than a year to realize that NOC marketing was experiencing a seismic shift. The manager began pivoting to the so-called “new normal” in NOC services marketing by using Digital Marketing strategies.

One of the first things they implemented to look at every touchpoint was increasing digital spend for SEO. Based on their evaluation of their Facebook pages, the company noted possibilities to use it more as a marketing tool than just as a communication tool, to drive appointments and free consultations.

Last year, ExterNetworks NOC Services started this process with its facility provisioning across the globe and on-call engineers available.

As a result of the Covid-19 pandemic, many traditional lead sources dried up, necessitating a different approach. When the pandemic hit, NOC services intensified their efforts to build up their digital marketing and advertising infrastructure.

Your local referral sources and agencies will also suffer if A Place For Services does not receive leads. There was no alternative but to go digital, and luckily, many businesses are already doing so.

Determining what digital marketing is

Despite its nebulous nature, digital marketing has become increasingly popular.

In NOC service providers, a digital marketing strategy typically entails multiple domains, including organic search results, B2B marketing, social media posts, and overall digital presence.

Digital marketing is aimed at standing out to leads while they’re reading news or going about their daily lives online, and directing them to a destination, typically a NOC service provider’s website.

Multi-channel marketing and sales strategies are often mentioned by NOC Services marketers, and Covid-19 has increased the significance of this approach.

In other words, we need to get people to the website and we have to figure out how to do that.

Facebook and other social media channels have become even more effective at reaching and engaging prospective clients over the past year.

Having a presence there is very important. The organic approach – such as posting content regularly on your Facebook page – as well as social media advertising, is part of that.

Digital marketing doesn’t end when leads reach a provider’s website. Sometimes, it is necessary to re-engage clients to keep them in the sales funnel.

A service website may serve ads to people who have already visited it or engaged with it. When that prospect raises their hand and fills out an online form, we should communicate with them and provide support to the sales team.

Effective digital marketing helps service providers not only reach prospective customers but also make them stand out from the competition.

A digital campaign needs to start with the message, and who your core customer is. But before we get into the levers you’re pulling or the different tactics or channels you’re using, we have to get the message right.

The fact that the pandemic has led many prospects to spend more time online underscores the need for NOC service marketers to stay flexible during Covid-19.

It is very much up and running on the digital front. We must now focus on digital, which means bringing people to the website and getting them to engage with its content, as well as raising their hands.

Additionally, video streaming among businesses and engineers increased during the pandemic – something that NOC providers should keep in mind.

There are some other channels, like online display, retargeting, and digital video, that are currently hidden gems that service providers must try to leverage going forward.

Also, providers need to be prepared to engage digitally with their leads for longer periods.

There are fewer personal relationships and more digital. To convert those leads, you’ll need a webinar, followed by a follow-up, and other things of that nature.

Strategies for providers

In the months before the Pandemic hit, ExtNoc worked with DM to audit its digital marketing strategy. The DM team sought to understand the provider’s strategy from top to bottom.

Every feature on the website needs to be understood: where are the clicks; what are the prompts; is the content valuable; is it useful; is it fast, especially on a mobile device? Using that information, a Covid marketing plan was prepared, and that helped a lot.

In analyzing user behavior, they saw that the pandemic had changed how long users spent on the NOC service’s website and where they accessed the internet from.

People were not waking up early, taking kids to school, or getting ready for work – they were working from home. They also noticed that the sites they were going to were different and the traffic patterns were different.

As a result, ExtNoc adjusted its marketing strategy to better fit users’ new preferences and schedules. As an example, the company changed the times at which Facebook and other social media posts are displayed to users.

They adjusted the times when they were boosting and posting messages. In addition, their Facebook content and other social media channels were changed to make it more interactive and to provide more onsite service availability updates.

In addition, the way providers discover leads has changed since the pandemic. The ExtNoc, for instance, used video conferencing apps like Zoom during the pandemic to reach prospects where they are. Additionally, the company invested in equipment for digital marketing, such as tablets, phones, and cameras that are better suited for video calls. NOC services have greatly benefited from remote support provided by engineers who are experts in their fields.

The ExtNoc also changed its messaging in response to the pandemic. Nowadays, the company focuses on safety, sanitization, and transparency in its marketing materials.

Even as life in the U.S. returns to something akin to normal, ExtNoc believes the digital landscape will continue to play an increasingly important role in NOC services marketing.

They need to be reached in a way that makes them feel safe and comfortable. They continue to pursue this objective through digital advertising.

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